15 August 2013

The European Union: To Brand or Not to Brand?

By Lidija Globokar

"A European Union place brand definitely exists. Perhaps it’s blurry, with unclear messages and no ‘branding father’ but, nevertheless, it exists. Place brands can often come into being, whether branded deliberately or not".

http://placesbrands.com/the-european-union-to-brand-or-not-to-brand/?fb_source=pubv1