7 December 2016

Content, context and co-creation

Content, context and co-creation

Digital challenges in destination branding with references to Portugal as a tourist destination

  1. Eduardo Oliveira
    1. University of Groningen, The Netherlands
  2. Emese Panyik
    1. Catholic University of Portugal, Portugal
  1. Eduardo Oliveira, Faculty of Spatial Sciences, University of Groningen, Landleven 1, Groningen, 9747AD, The Netherlands. Email: e.h.da.silva.oliveira@rug.nl

Abstract

Content generated by tourists, travellers, professional travel bloggers and travel journalists who post, comment and share information on social media channels is arguably the greatest digital challenge of destination branding today. The tourist-/traveller-generated content is likely to generate brand value if integrated into the destination branding strategy. There is, however, a lack of theoretical awareness and empirical research into the role of social media content in shaping destination brands. By taking Portugal as a case study, this exploratory research is aimed to show how content analysis can be used to identify and understand the way tourists and travellers perceive the country as a tourist destination. The application of this methodology on online material could contribute to a refined destination branding initiative for Portugal by integrating user-generated and travel experts content into the strategy. It applies textual content analysis by using qualitative data analysis software (i.e. ATLAS.ti 7.0), within an interpretative paradigm, on tourism-oriented online publications in which the tourism potential of Portugal has been discussed. The findings highlight the tourist/traveller as an opinion maker with access to a plethora of information communication technologies to act as co-creators of brands. Therefore, it is wise to engage them and strategically integrate the content they generate into the whole destination branding effort.

6 December 2016

DESTINATION BRANDING & SOCIAL MEDIA: DEVELOPING THEORETICAL PROPOSITIONS FOR THE STATE OF JAMMU & KASHMIR

http://www.serialsjournals.com/serialjournalmanager/pdf/1467971379.pdf

DESTINATION BRANDING & SOCIAL MEDIA: DEVELOPING THEORETICAL PROPOSITIONS FOR THE STATE OF JAMMU & KASHMIR

 Insha Amin* , Anish Yousaf** and Anil Gupta***

Abstract: 

Social media integration is one of the most preferred and famous platform to promote tourism industry on large scale and various destination management organizations (DMOS) have found social media platforms as the most cost effective and efficient way to reach customers and disseminate information. It is with the aid of electrical media that destinations are highly promoted and are successfully marketed as brands in service markets. Social media has made it highly possible and feasible for various tourism agenises to brand destinations through various content sharing portals and information sharing techniques. The present study is an attempt to conceptually highlight as to how social media can be used for destination branding and how the concept can be applied for the destination branding of Jammu and Kashmir by integrating the use of social media in promotion of the state. Arguments in the paper highlights that social media is essential for the development of tourism in the state of Jammu and Kashmir and conceptually confirms the positive interrelationship between the two. Managerial implications are suggested to the decision (policy) makers who can use social media platforms effectively for positioning the state as a brand. Keywords: Branding, Destination Branding, Social media, Jammu & Kashmir, Tourism

Place branding, embeddedness and endogenous rural development: Four European cases

http://link.springer.com/article/10.1057/s41254-016-0049-z

Abstract

This article deals with place branding on the regional scale, in the rural context of food and tourism networks in Europe. Place branding is linked to the concepts of endogenous rural development, territory and embeddedness, by analysing how the valorisation of specific rural assets takes shape. The overall objective is to provide more understanding of how the branding of rural regions can contribute to endogenous rural development. Four European regional rural cases on place branding are explored, two from France, one from Ireland and one from Germany. Described are pre-conditions for branding, brand management, cooperation forms and development outcomes. The analysis is based on interviews as primary data and various secondary data. The cases all involve multiple stakeholders, and integrate the capacities and needs of local people. The findings show different levels of societal, structural and territorial embeddedness, and that higher degrees of embeddedness contribute to a successful branding process. The results indicate that place branding can support endogenous rural development and benefits from the adoption of common values and joint reflections on brand extensions, although there remains a need for more consistent impact measurement methods.

  • Mechthild Donner
    • 1
  • Lummina Horlings
    • 2
  • Fatiha Fort
    • 3
  • Sietze Vellema
    • 4

SS24. Governing the Smart City

SS24. Governing the Smart City


A Socio-environmental Inquiry

Session organiser(s)

Federico Cugurullo, Department of Geography, Trinity College Dublin, Ireland: cugurulf@tcd.ie

Chiara Garau, Department of Civil & Environmental Engineering & Architecture (DICAAR), University of Cagliari, Italy: cgarau@unica.it
Ginevra Balletto, Department of Civil & Environmental Engineering & Architecture (DICAAR), University of Cagliari, Italy
Paola Zamperlin, Applied Geography Lab, Department of History, Archaeology, Geography, Art & Performance Arts (SAGAS), University of Firenze, Italy
Smart-city initiatives are rapidly shaping the way urban and regional development is being understood and practiced across the world. Smart-city projects promote the implementation of a number of urban technologies as part of a broader urban trend towards big data, the Internet of Things and sensor networks. However, to date, it is unclear how such urban strategies impact on local environments and societies.
Focusing on urban governance, this session aims to expand the knowledge of the political machinery that is behind the conceptualisation, implementation and development of so-called smart cities. The objective of the session is twofold. We seek papers which critique the governance of current smart-city initiatives, but also studies that can help us reflect on how smart technologies can be used to better govern and develop cities.
More specifically, the session explores how different modes and tools of smart-city governance influence the following (and hitherto overlooked) socio-environmental aspects of smart-city initiatives as they impact on urban development and living:
  • Sustainability
  • Land use
  • Happiness
  • Education
  • Citizens’ behaviours
  • Technology acceptance
  • Urban economy
  • Smart devices/users relationships

Submission guidelines

Please submit proposals for papers in the form of a 250 word abstract (text only) through the Regional Studies Association conference portal by Friday 24th February 2017. Proposals will be considered by the Conference Programme Committee against the criteria of originality, interest and subject balance.

Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal

Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal: (2015). Constructing regional advantage in branding the cross-border Euroregion Galicia–northern Portugal. Regional Studies, Regional Science: Vol. 2, No. 1, pp. 341-349. doi: 10.1080/21681376.2015.1044020

Editorial for virtual special issue ‘The emergence of new forms of flexible governance arrangements in and for urban regions: an European perspective’

coming soon here
http://www.tandfonline.com/toc/rsrs20/current

2 December 2016

Featured in the High Impact Research Collection?

As a valued Routledge author, we wanted to let you know that your article has been included in our high impact research collection and made free to access until June 2017.

Featuring papers published in our leading Geography, Planning and Urban Studies journals, the collection showcases research that has made an impact, whether this is through the number of downloads, citations, or Altmetric score.

Free access is available exclusively through the collection page, which is available here





Mihalis Kavaratzis

Original source and all credits:
http://blog.placemanagement.org/2016/11/25/meet-the-ipm-interview-with-mihalis-kavaratzis/

Mihalis Kavaratzis is Associate Professor of Marketing at the School of Business, University of Leicester, UK. He holds a PhD on city marketing from the University of Groningen, Netherlands and has taught marketing and tourism related courses in the Netherlands, Hungary and the UK. His research focuses on the theory and application of place marketing, place branding and tourism destination marketing. Mihalis also acts as an adviser and delivers workshops for local authorities on Place Marketing and Place Branding. He has published extensively on those topics including the co-edited volumes ‘Towards Effective Place Brand Management’ (with G.J. Ashworth, 2010), ‘Rethinking Place Branding’ (with G. Warnaby and G.J. Ashworth, 2015) and ‘Inclusive Place Branding’ (with M. Giovanardi and M. Lichrou, 2017). Mihalis is a Senior Fellow of the Institute of Place Management.

The truth about smart cities: ‘In the end, they will destroy democracy'

https://www.theguardian.com/cities/2014/dec/17/truth-smart-city-destroy-democracy-urban-thinkers-buzzphrase?CMP=share_btn_tw

30 November 2016

Special Session at the Regional Studies Conference - Dublin 2017

Special Session at the Regional Studies Conference - Dublin
Please the call for further details:


Smart City-Regions and Smart Specialisation Strategies (S3) are now driving significant policy development in city regions in Europe. However, the ‘smartness’ in these strategies is dominated by a technological hegemonic understanding of the city region. The discourse is centred on knowledge flows and data aggregation which allows the city-region to modelled and managed.

At the same time, territorial innovation models such as the triple/quadruple/penta-helix models also seek to understand the city-region as a system of knowledge flows between stakeholders. In this case, stakeholders’ interdependencies and their social and culturally rooted practices are just as important as the data and technical knowledge itself. Indeed, the role of institutions seems to be strategically substantial in order to foster ecosystems of experimentation engaging not only the public sector, private sector and academia but also civic society, social entrepreneurs and activists.

There is a growing critique of the more technocratic smart city strategies. The early pioneers in the field have not always delivered on their promise. There is also a growing challenge to the discourse that sees cities as machines, corporations or biological systems that can be broken down into their component parts and understood.

Hence, there is a gap therefore between the objective city to be found in many of the technocratic data driven solutions to the problems faced by city regions and the subjective city to be found in the everyday experience of the citizens of city-regions.

This special session is therefore seeking papers from academics and practitioners working at the frontier between the subjective and objective city-regional configurations in Europe. We would like to stimulate critical governance debate that challenges some of the assumptions and norms embedded in smart city-region strategies and suggest ways in which the divide between subjective and objective city-region can be bridged by different models capturing stakeholders interactions such as those so-called stakeholder-helixes strategies.

Original source and credits

Dr. Igor Calzada

29 November 2016

PhD in land-change analysis of Bucharest (RO)

Swiss Federal Institute for Forest, Snow and Landscape Research WSL
 
The Swiss Federal Institute for Forest, Snow and Landscape Research WSL is a part of the ETH domain. Approximately 500 people work on the sustainable use and protection of the environment and on the handling of natural hazards.

The Research Unit Landscape Dynamics studies patterns, causes and pro-cesses of landscape change. The ERC-project CONCUR develops and tests a theoretical model on how planning contributes to the development of urban regions. For this, WSL is offering a 3.5 years position, starting in spring 2017, as a

PhD in land-change analysis of Bucharest (RO)

You will test for the urban region of Bucharest the theoretical model and tools currently designed by the CONCUR team. This test will be conducted in collaboration with testing efforts in two other areas. Specifically, you will conduct expert interviews, analyze planning documents and perform spatial analyses in GIS to perform an in-depth case study of the past two decades of change in land-use and land cover, driving forces, and regional spatial planning. Furthermore you will develop a spatially explicit model (for example with CLUE-S or Sleuth) of regional land-change. You will estimate the contribution of strategic spatial planning and its actors to land change in the Bucharest region. In collaboration with the CONCUR team you will integrate the findings into an overall evaluation on how planning contributes to the development of urban regions.

You have a Master’s degree in geography, environmental sciences, spatial planning or equivalent. Significant experience in land-change modelling, spatial analysis, qualitative research methods, GIS and R is expected. Knowledge of the Romanian language and familiarity with the Romanian planning system are required. You have very good English skills and first experiences in publishing. You are communicative and very interested in developing innovative, problem-oriented and pragmatic solutions.

Please send your complete application to Sabine Hirt, Human Resources WSL. Anna Hersperger, anna.hersperger@wsl.ch, will be happy to answer any questions or offer further information on the position. The WSL strives to increase the proportion of women in its employment, which is why qualified women are particularly called upon to apply for this position.


PhD in land-change analysis of Austin, Texas (USA)

Swiss Federal Institute for Forest, Snow and Landscape Research WSL
 
The Swiss Federal Institute for Forest, Snow and Landscape Research WSL is a part of the ETH domain. Approximately 500 people work on the sustainable use and protection of the environment and on the handling of natural hazards.

The Research Unit Landscape Dynamics studies patterns, causes and processes of landscape change. The ERC-project CONCUR develops and tests a theoretical model on how planning contributes to the development of urban regions. For this, WSL is offering a 3.5 years position, starting in spring 2017, as a

PhD in land-change analysis of Austin, Texas (USA)

You will test for the urban region of Austin TX the theoretical model and tools currently designed by the CONCUR team. This test will be conducted in collaboration with testing efforts in two other areas. Specifically, you will conduct expert interviews, analyze planning documents and perform spatial analyses in GIS to perform an in-depth case study of the past two decades of change in land use and land cover, driving forces, and regional spatial planning. Furthermore you will develop a spatially explicit model (for example with CLUE-S or Sleuth) of regional land-change. You will estimate the contribution of strategic spatial planning and its actors to land change in the Austin TX region. In collaboration with the CONCUR team you will integrate the findings into an overall evaluation on how planning contributes to the development of urban regions.

You have a Master’s degree in geography, environmental sciences, spatial planning or equivalent. Significant experience in land-change modelling, spatial analysis, qualitative research methods, GIS and R is expected. Familiarity with US-American planning is required. You have very good English skills and first experiences in publishing. You are communicative and very interested in developing innovative, problem-oriented and pragmatic solutions.

Please send your complete application to Sabine Hirt, Human Resources WSL. Anna Hersperger, anna.hersperger@wsl.ch, will be happy to answer any questions or offer further information on the position. The WSL strives to increase the proportion of women in its employment, which is why qualified women are particularly called upon to apply for this position.

28 November 2016

2017 AESOP Congress in Lisbon


Dear colleagues
We would be happy if you would consider submitting an abstract to our track on green infrastructure (Track 5) at the upcoming AESOP conference in Lisbon. Please distribute to any interested parties.  


24 November 2016

Territorial governance across Europe: Pathways, practices and prospects

Territorial governance across Europe: Pathways, practices and prospects: (2016). Territorial governance across Europe: Pathways, practices and prospects. Regional Studies: Vol. 50, No. 11, pp. 1943-1944. doi: 10.1080/00343404.2016.1187522

23 November 2016

From plans to land change: how strategic spatial planning contributes to the development of urban regions (CONCUR)

Heading to Barcelona for the final set of interviews on territorial governance arrangements in strategic regional plan-making and plan-implementation after 7 months of data collection. :::14

European Urban Regions = 14 Spatial planning cultures = 14 Territorial governance settings:::

Special thanks to the 46 interviewees

CONCUR
http://www.wsl.ch/fe/landschaftsdynamik/projekte/CONCUR/index_EN 


17 November 2016

Remembering Greg Ashworth by Mihalis Kavaratzis

Re-posted http://blog.placemanagement.org/ (original source)

by Mihalis Kavaratzis
We were meeting in a pub in Groningen over beers – that’s where we always met, over dinner and drinks, never in an office.
“When’s the big party?” he asked.
“What party?” I asked back.
“Your defence party.”
“What does that have to do with anything?”
“Book a date for your party! Book the restaurant and order food and drinks. Then you can start planning backwards and you’ll find out what you have to do tomorrow…”
This was late 2003 and I had started my PhD in Groningen under his supervision only a few months earlier. So, the ‘party’ was the last thing in my mind. “What a strange piece of advice”, I thought. In the coming years, I would learn to deal with his advice. I knew I had to take what seemed irrelevant and disconnected, think about it over and over again and give it time and, especially, effort. And then (sometimes months later), the moments always came when I would lift my eyes from the screen and shout to myself “Ah, …that’s what he meant!”

Greg was well-known for his work on place marketing, publishing with Henk Voogd their first article in 1988 and their book ‘Selling the city’ in 1990. He published an amazing number of pieces on planning, culture, tourism and, later, place branding. But his real passion and the work for which he was world-known, was Heritage Management. His face would light up when describing historical events, their influence and how they had been misinterpreted. As Gert de Roo (Greg’s dear colleague in Groningen) said, Greg was totally unfit for any administrative task. His mind just didn’t work like that. But he was an exceptional scholar, a truly political animal and a very welcoming soul. For his work and influence, Greg got an honorary Doctorate from the University of Brighton in 2009 and in 2010 he was knighted by the Queen of the Netherlands for his contribution to education, scholarship and knowledge. He was very proud of both those honours and would joke about them as only he could. He had the best of typically British humour: clever, sharp, dry and, sometimes, painful. As Gert put it, “people who didn’t know him well could be shocked by his blunt statements, with us laughing to tears…”.
I am not the right person to talk about Greg’s contribution and influence on Heritage studies. I also feel I cannot account for or evaluate his contribution to place branding or place marketing. He believed deeply that heritage is ‘alive’, it finds its meaning each and every day as people use it for their own purposes, it takes its form as people try to interpret their past in order to build their future. My sense is that the field of place branding will be doing precisely that with Greg’s work for a long time as there is much of his legacy that we are still to understand, interpret and use to build the future of the field.
I know that’s what I will be doing with Greg’s influence on myself as scholar, professional, citizen, person… The ‘big party’ of my defence finally took place in December 2008. Greg and his wife Angela so kindly offered to host it in their house right at the centre of Groningen. They generously opened their living room to celebrate my small success. Greg was generous like that and his generosity has offered me too much to capture in words. I’ll start with these: “Thank you Greg! For what you were, for what we already know you gave us and for what we will find out later…”

Book Review - Image of Istanbul, Impact of ECoC 2010 on The City Image


Book Review

Eduardo Oliveira

Abstract


Evinç Doğan (2016). Image of Istanbul, Impact of ECoC 2010 on The City Image. London: Transnational Press London. [222 pp, RRP: £18.75, ISBN: 978-1-910781-22-7]
The idea of discovering or creating a form of uniqueness to differentiate a place from others is clearly attractive. In this regard, and in line with Ashworth (2009), three urban planning instruments are widely used throughout the world as a means of boosting a city’s image: (i) personality association - where places associate themselves with a named individual from history, literature, the arts, politics, entertainment, sport or even mythology; (ii) the visual qualities of buildings and urban design, which include flagship building, signature urban design and even signature districts and (iii) event hallmarking - where places organize events, usually cultural (e.g., European Capital of Culture, henceforth referred to as ECoC) or sporting (e.g., the Olympic Games), in order to obtain worldwide recognition. 

Keywords


Istanbul; image; branding; place; European capital of culture

References


Ashworth, G. J. & Kavaratzis, M. (2014). Cities of culture and culture in cities: The emergent uses of culture in city branding. In T. Haas & K. Olsson (Eds.) Emergent Urbanism: Urban Planning & Design in Times of Systemic and Structural Change. Aldershot, Ashgate.
Ashworth, G. J. (2009). The instruments of place branding: How it is done?, European Spatial Research and Policy, 16(1), 9-22. doi:10.2478/v10105-009-0001-9
Garcia, B. (2005). Deconstructing the city of culture: the long-term cultural legacies of Glasgow 1990. Urban Studies, 42(5-6), 841-868. doi: 10.1080/00420980500107532
Hall, C. M. (1989). Hallmark tourist events: Analysis, definition, methodology and review. In G. J. Syme, B. J. Shaw, D. M. Fenton, & W. S. Mueller (Eds.) The Planning and Evaluation of Hallmark Events (pp. 3-19). Avebury, England: Aldershot. DOI: 10.1007/BF00454570
Kavaratzis, M. & Ashworth, G. (2015). Hijacking culture: the disconnection between place culture and place brands. Town Planning Review, 86(2), 155-176. doi:10.3828/tpr.2015.10
Kavaratzis, M., Warnaby, G. and Ashworth, G. J. (2015). Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Cham, Switzerland: Springer International Publishing. doi: 10.1007/978-3-319-12424-7
Oliveira, E. (2016). Place branding as a strategic spatial planning instrument: a theoretical framework to branding regions with references to northern Portugal, Journal of Place Management and Development, 9(1), 47-72. http://dx.doi.org/10.1108/JPMD-11-2015-0053
Richards, G. & Wilson, J. (2004). The Impact of Cultural Events on City Image: Rotterdam, Cultural Capital of Europe 2001. Urban Studies, 41(10), 1931-1951. doi: 10.1080/0042098042000256323


9 November 2016

Book Review - Situated practices of strategic planning – an international perspective

Dear author,
We are pleased to inform you that your article "Situated practices of strategic planning – an international perspective" has been published on Taylor & Francis Online. 


50 free downloads here

8 November 2016

Professor Sir Gregory Ashworth, 18th of May 1941 - 6th of November 2016


in your memory, Greg

"Some things are better; enjoy them, some things are worse; ignore them (...) 

You’re here to learn where you come from. 

You’re being forced back to question your assumption. 

It’s a voyage of discovery into yourself.” 

(Professor Sir Gregory Ashworth, Glasgow, 1941-Groningen, 2016)

7 November 2016

Imagem de Portugal, dos seus produtos, turismo e intenções de investimento

Caros(as) Colegas, No link abaixo indicado (em Português e em Inglês), têm um questionário conduzido por uma aluna do Doutoramento em Marketing e Estratégia, da Universidade do Minho, que está a realizar um estudo sobre a Imagem de Portugal, dos seus produtos, turismo e intenções de investimento. Se puderem ajudar, por favor participem no mesmo. Obrigado --
Dear Colleagues, At the link below (in English and Portuguese), you have a survey conducted by a Portuguese PHD student. If you can help, please participate in it. Thank you and have a nice day.
Versão em Português: Para aceder ao questionário, por favor clique no link seguinte: https://eeguminho.eu.qualtrics.com/SE/?SID=SV_bkpw9Pnq6UB7omF
Versão em Inglês: To begin, please click the survey URL below: https://eeguminho.eu.qualtrics.com/SE/?SID=SV_6fHwunclSdkRfdr 

21 October 2016

برندسازی مکان در برنامه ریزی فضایی استراتژیک: رویکرد منطقه ای


برندسازی مکان در برنامه ریزی فضایی استراتژیک: رویکرد منطقه ای

رساله‌یِ دکتری پیش رو،رویکرد برنامه ریزی فضایی استراتژیک و برند سازی مکان را بطور خاص در مقیاس منطقه‌ای گرد هم آورده است . این رساله بصورت انتقادگرایانه ،نقش واقعی یا بالقوه‌یِ برند سازی مکان را به عنوان ابزاری برای دستیابی به اهداف برنامه ریزی فضایی استراتژیک ،مورد‌ بررسی قرار می دهد. این موضوع در دوره‌ای در حال شتاب گیری است که استفاده از اصول و تکنیکهایِ برند سازی در مورد مکانهایی مثل شهرها و منطقه ها بصورتی پایدار و‌محکم در دستور کار دولتهای محلی و منطقه ای قرار گرفته است . مدیران محل و سیاستگذاران از برندسازی مکان بعنوان طبقه بندی سردرگم بیماریهای عمیق اقتصادی و اجتماعی و همچنین جز حیاتی برای کمک به استراتژی ‌های توسعه منطقه ای استقبال کرده اند. با این حال و به رغم پیشرفتهای نظری و تجربی ، بحث درباره برند سازی مکانی اغلب فاقد هرگونه پایه های فکری و یا حتی موضع گیری در استراتژی های برنامه ریزی فضایی گسترده‌تر است و زمانِ بازنگری در مفهوم ریشه‌ها، بنیانهای نظری،توسعه‌ی مفهومی و کاربردهای عملی آن فرا رسیده است. برنامه ریزی فضایی استراتژیک که در اروپا بالاخص در سطح منطقه ای محبوبیت کسب کرده است به عنوان ابزار غلبه بر محدودیتهای زمانی و اغلب فضایی و سختگیریهای سنتی/برنامه ریزی های قانونی در مقابله با نیازهای اجتماعی،فضایی و اقتصادیِ معاصرِ مکان و تجسم مشترک ، واقع بینانه و مطلوب از اینده بهتر برای مکانها و شهروندان جا افتاده است . برنامه‌ ریزی فضایی استراتژیک روی تعداد محدودی از مسائل کلیدی استراتژیک متمرکز است و روی کیفیتها و ارزشهای خاص مکانی چه مشهود و چه غیر مشهود تمرکز می کند. مشارکت مدنی فعال در یک استراتژی جمعی و چشم انداز برای یک مکان(برای مثال یک منطقه) ممکن است به ایجاد اعتماد و مشروعیت بخشیدن به مداخلات فضایی منجر شود، بطوریکه شرکت کنندگان در یک پروسه احتمال دارد به این نتیجه برسند که بعضی از چشم انداز ها ،آینده ای را به تصویر میکشد که برخی افراد مایل به زندگی ، کار،تحصیل ، بازی و توسعه فعالیتهای اوقات فراغت در آن باشند در حالیکه برخی از آینده های تصور شده، بسیار نامطلوب در نظر گرفته شوند. در این راستا، برند سازی مکان ممکن است در حمایت از چنین بازآرایی ‌های نظری و تغییر ساختاری به منظور ترویج بازسازی اقتصادی ، گنجایش و انسجام اجتماعی مشارکت سیاسی و مدنی و همچنین بعنوان تقویت هویت مکان و رفاه عمومی شهروندان و جوامع مورد استفاده قرار گیرد. فرضیه نظری مطرح شده در این رساله این است که: برند سازی مکان "میتواند" و احتمالا "می‌باید" در برنامه ریزی فضایی استراتژیک مستقل از مقیاس جغرافیایی اجرا شده، ادغام گردد و اینکه آیا ابداعات برند سازی مکان ،جدید هستند یا یک تمرین برند سازی دوباره است؟ این رساله به بررسی اهمیت تجربی ِاستراتژی برند سازی منطقه ای برای شمال کشور پرتغال که در برنامه ریزی فضایی استراتژیکِ گسترده تر ادغام گردیده است، و توانایی آن برای غلبه بر مشکلات و عدم تعادل منطقه ای ،اقتصادی و اجتماعی تثبیت شده، میپردازد. برای رسیدن به این هدف از روش کیفی استفاده شده است. بطور خاص:تحلیل محتوای برنامه ریزی های استراتژیک فضایی، برنامه‌های توسعه طرح‌های استراتژیک و محتوای تهیه شده از توریست/مسافرهای آنلاین برای کشور پرتغال و شمال آن علاوه بر این،۱۶ دست اندر کار منطقه ای صاحب نظر(متخصص) در منطقه، مورد مصاحبه قرار گرفته است. با جلب توجه دانشمندان، دست اندرکاران و سیاستگذاران به سمت برند ‌سازی مکان ،بعنوان ابزار برنامه ریزی فضایی استراتژیک ، هدف این رساله کمک به بنیان ‌های نظری برند سازی مکان به منظور موثر سازی، کارامدسازی سازگار با اجتماع ومحیط زیست است که بیشتر ریشه در تئوری دارد.
Eduardo

18 October 2016

Summary of the 2016 World Summit of Local and Regional Leaders

Summary of the 2016 World Summit of Local and Regional Leaders

5th UCLG World Congress
12-15 October 2016 | Bogotá, Colombia

http://www.iisd.ca/uclg/2016/html/enbplus231num8e.html

"The Summit’s outcome document, the Rabat Declaration, recognizes the need to address change, innovation and the issue of just societies by reinforcing bottom-up governance under the leadership of inclusive local and regional governments."


14 October 2016

NSL Colloquium Autumn 2016: Planetary Urbanization in Comparative Perspective.

Register by 3 November | 11 November 2016, 13:00–19:00 | Prof. Dr. Christian Schmid invites AbdouMaliq Simone and Wing Shing Tang


Place: Siemens Auditorium (HIT E 51) | Wolfgang-Pauli-Str. 27, Zürich

The NSL colloquia are a bi-annual presentation of exceptional work under a rotating theme determined by the inviting professor. Christian Schmid invites AbdouMaliq Simone (Max Planck Institute) and Wing Shing Tang (Hong Kong Baptist University).

Programme
13:00 Welcome
13:15–14:30 Keynotes
AbdouMaliq Simone (Max Planck Institute): Enabling the Many: Investing in Urban Operating Systems
Wing Shing Tang (Hong Kong Baptist University): Mutual Embeddedness Between ‘Hegemonic’ Urban Development and Everyday Life in Hong Kong
15:00–19:00
Christian Schmid (ETH Zürich): Towards a New Vocabulary of Urbanization: a Comparative Project
Monika Streule (ETH Zürich): Transdisciplinary Comparative Methodology: Qualitative Mapping & Mobile Ethnography
Lindsay Sawyer (FCL Singapore; ETH Zürich): Plotted Development in Lagos and Shenzhen
Naomi Hanakata (FCL Singapore; ETH Zürich): Incorporation of Urban Differences in Tokyo and Mexico City
Pascal Kallenberger (ETH Zürich): Bybass Urbanism in Kolkata and Lagos
Tammy Kit Ping Wong (ETH Zürich): Multilayered Patchwork Urbanization in Hong Kong, Los Angeles and Paris
Anne Kockelkorn (FCL Singapore; ETH Zürich): Mass Housing Urbanization in Paris, Hong Kong, Mexico City, and Istanbul
Ozan Karaman (CNRS, Université Paris-Est, LATTS): Comparative Moments: tracing an experimental approach
19:00 Apéro


Organisation
Netzwerk Stadt und Landschaft / Network City and Landscape (NSL)
Further information
Contact: Monika Streule
Please register by 3 November with Claudia Gebert

13 October 2016

战略空间规划对欧洲城市地区土地变化的影响


Of Time and Location: Complexity Informed Methods in Urban Planning Rese...

2400 views: Place branding in strategic spatial planning: A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020

Place branding in strategic spatial planning: A content analysis of development plans, strategic initiatives and policy documents for Portugal 2014-2020

– This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region.

– A content analysis of 20 spatial development plans, strategies and policy documents (of 30 identified), published by Portuguese authorities, the European Union (EU) and the Organisation for Economic Co-operation and Development, mainly for the period between 2014 and 2020, has been used.

– Empirical evidence shows that tourism-oriented promotion initiatives, investment-oriented marketing campaigns and communication strategies uniquely supported by visual elements and aesthetic values (e.g. logos and slogans) deserve more attention from authorities in charge of spatial planning and policy-making. Place branding is an absent term. 

10 October 2016

Global Land Project 3rd Open Science Meeting

Coming soon - Global Land Project 3rd Open Science Meeting (GLPOSM16) at China National Convention Center, Beijing, China, 24-27 October 2016 https://lnkd.in/ed3zGBV


:::The impacts of strategic spatial planning on land change in European urban regions:::
Strategic spatial planning, territorial governance and land system change have been widely explored in the literature. However, little attention has been paid to the conceptual and practical linkage between these threeareas of inquiry. 

The main purpose of this study is to contribute to fill this gap. More specifically, it aims to scrutinise - how do strategic spatial plans affect land change in urban regions. The hypothesis of departure is that - governance arrangements, such as “coordination of policies”, “cooperation between regional actors” and “vision-building” - influence strategic spatial plans - from the designing phase to its practical implementation. 

The governance settings that take shape during strategic planning, will generate an impact on land use, for example, over new housing developments, the edification of an industrial site or the development of infrastructures. To describe these governance arrangements, a set of components, such as “coordination”, “agenda-framing”, “accountability” and “legitimacy” has been elaborated. 

These components will be operationalised through a set of indicators, such as “goal-alignment”, “strategic-cooperation”, “representability of interests” and “freedom of association”. The working hypothesis will be tested by taking 10 urban regions in western Europe as case studies. The primary data sources will be a documentary analysis of strategic plans and semi-structured interviews with regional actors and organisations. We are expecting to contribute to clarify, for example, how having a clear “leadership” at the regional level is reflected in strategic spatial plans and it impacts land change. These insights are crucial for effective land use modelling and scenario analysis.

2 September 2016

online now: The Sustainable Architecture of Bazaars and its Relation with Social, Cultural and Economic Components (Case Study: The Historic Bazaar of Tabriz)

:::Online now:::

Arezou Mohammadi Kalan & Eduardo Oliveira (2015), The Sustainable Architecture of Bazaars and its Relation with Social, Cultural and Economic Components (Case Study: The Historic Bazaar of Tabriz), International Journal of Architecture and Urban Development, 5(4), 5-12.

Permanent link: http://ijaud.srbiau.ac.ir/article_9243_1555.html

Direct download: http://ijaud.srbiau.ac.ir/article_9243_b10b9f314792bb7da80ea5705a6d72b3.pdf

20 July 2016

Journal of Vacation Marketing

Most read articles during June 2016

1) Eduardo Oliveira and Emese Panyik
Content, context and co-creation: Digital challenges in destination branding with references to Portugal as a tourist destination
http://jvm.sagepub.com/content/21/1/53.full.pdf+html
#freedownload
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2) Ibrahim Alnawas and Shadi Altarifi
Exploring the role of brand identification and brand love in generating higher levels of brand loyalty
http://jvm.sagepub.com/content/22/2/111.full.pdf+html
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3) Sony Kusumasondjaja, Tekle Shanka, and Christopher Marchegiani
Credibility of online reviews and initial trust: The roles of reviewer’s identity and review valence
http://jvm.sagepub.com/content/18/3/185.full.pdf+html